The development of summer tourism in 2013 is believed to have initially formed a national market for summer tourism, and the economic benefits of summer tourism are evident; Different destination cities have their own unique development paths and models. However, overall, the development of China's summer tourism industry is still in the stage of development and cultivation, manifested by insufficient strategic height of summer tourism, often staying at the level of tourism sector and seasonal products; Summer tourism strengthens the advantage of summer climate in destinations in the market, invisibly suppressing or even negating the suitability of tourism in other seasons, and has a negative effect on regulating pressure; The embryonic form of the summer economy is emerging, but there is insufficient understanding of the tourism industry attributes of summer tourism. It is believed that summer tourism is "dependent on the weather for food", but in reality, it is manifested as "climate is an objective advantage, but tourism is a weakness"; The industrial structure of the summer economy is single, with industries such as summer tourism, real estate, and tourism transportation developing well. Other extended industries such as summer vacation and recuperation, and off-season agriculture are lagging behind; The lack of distinctive features in summer tourism products often results in a simple reorganization of existing routes and products, which cannot reflect the professionalism of summer tourism. Based on this, the 2014 report identified market cultivation and professional guidance as the keywords for this year.

The development of summer tourism in 2013 is believed to have initially formed a national market for summer tourism, and the economic benefits of summer tourism are evident; Different destination cities have their own unique development paths and models. However, overall, the development of China's summer tourism industry is still in the stage of development and cultivation, manifested by insufficient strategic height of summer tourism, often staying at the level of tourism sector and seasonal products; Summer tourism strengthens the advantage of summer climate in destinations in the market, invisibly suppressing or even negating the suitability of tourism in other seasons, and has a negative effect on regulating pressure; The embryonic form of the summer economy is emerging, but there is insufficient understanding of the tourism industry attributes of summer tourism. It is believed that summer tourism is "dependent on the weather for food", but in reality, it is manifested as "climate is an objective advantage, but tourism is a weakness"; The industrial structure of the summer economy is single, with industries such as summer tourism, real estate, and tourism transportation developing well. Other extended industries such as summer vacation and recuperation, and off-season agriculture are lagging behind; The lack of distinctive features in summer tourism products often results in a simple reorganization of existing routes and products, which cannot reflect the professionalism of summer tourism. Based on this, the 2014 report identified market cultivation and professional guidance as the keywords for this year.